Your Performance TV Guide to Back-to-School

 It’s back to the books and butts in seats as students, educators, and their families prep for a new school year. The back-to-school season signals opportunity, prosperity, and a fresh start, not only for students, but for brands trying to reach them. Last year’s back-to-school expenditure topped $110 billion—how can your brand reclaim a slice of the pie this year?

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