Your Performance TV Guide to Mother's Day

DonorsChoose and M+R Outperform ROAS Goal by 12x With MNTN Performance TV

DonorsChoose is a nonprofit organization (NPO) that helps public school teachers across the country crowdsource much-needed school supplies for their students, with a focus on historically underfunded schools. While DonorsChoose successfully drives donations throughout the year, they’ve found that Q4 / the winter holidays is a peak time for giving. To ramp up performance prior to this particularly busy season, they wanted to test a fresh advertising channel that would allow them to reach new audiences, ultimately driving more donations. In partnership with their agency M+R, DonorsChoose looked for an advertising solution that was flexible and would give them the ability to integrate reporting with third party platforms, while producing meaningful performance. M+R had successfully launched Connected TV (CTV) campaigns for other clients and thought it could be a great option for DonorsChoose, as well, but the channel alone wasn’t enough. To meet DonorsChoose’s unique needs and ensure the best results possible, M+R turned to MNTN Performance TV.

Your Performance TV Guide to Mother’s Day

Mother’s Day is a key event on the retail calendar—and a big opportunity for advertisers. This guide covers how to set up your marketing strategy for success on MNTN Performance TV, covering everything from audience targeting, campaign set up and reporting, and creative best practices.

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Your Performance TV Guide to Mother’s Day

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