Marketing Trends, Crisis Tips, and In-app Increases | Biweekly Marketing News

4 Min Read

As we continue to navigate these uncertain times, following the news can help marketers stay on top of what’s important. Here’s everything that’s interesting in marketing news today. 

Many publications are releasing “digital marketing during a recession” guides that will be of use to anyone making changes to their current marketing strategy. And as we look to see how major brands are handling their response to COVID-19, compilations are popping up everywhere that can be of use to marketers looking to adapt their own. AdAge in particular has been updating a helpful list of moves brands are making during this crisis, which can be found in a link below.

In other news, channels like mobile marketing are stronger than ever. Even before the COVID-19 pandemic began to keep consumers inside during shelter-in-place orders, some reports found they had already been spending more time in-app. According to a new report by App Annie, Italians increased their time spent in-app by 30% from March 2019 through Q4 2019. Time increases also spiked in France, Germany and the US, which saw at least 10% during that same period. News like this suggests that a crisis like COVID-19 may just be accelerating some of the trends we expected to see this year. Marketers should make sure to know what was already working in order to anticipate what might be especially effective now. 

Here’s the marketing news that’s grabbed our attention so far.

DIGITAL

A regularly updated list tracking marketers’ response to coronavirus – The latest moves brands are making to deal with the fallout, in reverse chronological order.

5 Digital Marketing Trends to Focus On During the COVID-19 Pandemic [Infographic] – One key benefit that we have in modern society during COVID-19, that hasn’t been available in pandemics of the past, is the internet and increased connectivity.

How to strengthen your digital marketing strategy during uncertain times – With consumers spending more time at home and on their screens, there is huge potential to position your brand effectively during the crisis, as well as create lasting improvements that make a positive impact on your audience.

Five Tips For Using Digital Marketing Wisely In Commercial Real Estate Right Now – Human engagement is the underlying principle of commercial real estate. Retail centers, offices, hotels, medical buildings — these are the places for entertainment, work and our necessities.

Digital Marketing Tips During COVID-19 – Every day is an opportunity for you to connect with your target audience – not just to push a sale, but to actually connect with the audience that has been there for you.

Impact of COVID-19 on Ecommerce: 4 Ways to Adapt Your Digital Strategy – Many stores have since taken the decision out of consumers’ hands by shutting up shop, forcing traditional consumers to adopt ecommerce as an alternative.

SOCIAL

Role of social media in digital marketing – Social media is quickly becoming an integral part of digital marketing as it provides marketing benefits to help brands and businesses reach millions of customers across the globe.

When Social Media Is Done Right, It Really Works – It’s frequent engagement, friendly staff, and upbeat posts that connect people and businesses that truly move the needle on whether social media can grow your business or not.

7 Ways to Enhance the Effectiveness of Your Marketing Campaign with Facebook Messenger [Infographic] = While social media usage is currently at all-time highs amid the COVID-19 lockdowns, it may also be worth considering other avenues for your marketing.

Six Social Media Lessons Marketers Can Learn From Their Kids – There are larger marketing lessons we all can learn from how young people use their technology, especially when it comes to social media.

MOBILE

How automation can liberate digital marketing – Paul H. Müller, co-founder of Adjust, explains the benefits of marketing automation in freeing marketers up from mundane tasks to concentrate on what will really make a difference.

• Related: Learn more about CTV advertising.

WE’LL KEEP YOU UP TO DATE

That’s it for the roundup this week, next week we’ll be back with another list of what’s making news in marketing.

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