Northline Express was looking for a net-new performance channel that could drive conversions at scale while matching the efficiency of their existing retargeting efforts. They turned to Performance TV to launch a CTV retargeting campaign that would not only maximize their return on ad spend, but allow them to deliver TV ads that left an impression on their audience.
Northline Express Fired Up a Retargeting Campaign with MNTN and Exceeded Their ROAS Goal by 142%
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We were looking to see our brand on the TV screen and test out the CTV space. Performance TV was a natural addition to our performance channels and we were thrilled to see a return on ad spend that exceeded our previous display-only campaigns.
Heather Marra
Manager of SEO & Digital Analyst, Northline Express
12X
Return on Ad Spend
142%
Higher ROAS Than Target
Objective
Exceed Efficiencies of Their Display Campaign and Retarget on the TV Screen
Northline Express was seeing positive results from their display-only campaigns but were looking to add another performance channel that could deliver comparable results. They tapped MNTN to shift some of their budget from the computer screen to the TV screen and explore the benefits of CTV. They wanted to be up and running before their busiest time of year and were hoping that CTV would be at least as efficient as their retargeting across display.
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