In preparation for their most profitable time of year, the United States Flag Store wanted to find an advertising channel that would significantly drive growth. Having advertised primarily via Google Ads, the American flags and flagpoles retailer searched for a comparable lead acquisition source that would give them more control over their campaigns and for a lower cost—Connected TV (CTV) proved the right solution. The United States Flag Store turned to MNTN Performance TV for support in launching this new performance channel.
United States Flag Store Exceeds Performance Goals by Launching New Advertising Channel With MNTN
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MNTN has become the fastest growing source of acquisition with the highest conversion rate. The CTV campaign produced an average 8x ROAS and with some geo-specific campaign adjustments based on real-time results, we are able to achieve up to 17x ROAS.
Heather Marra
Manager of SEO and Sr Digital Analyst, United States Flag Store
231%
ROAS Above Goal for Peak Revenue Month (June)
41%
AOV Above Site Average
13%
Conversion Rate
Objective
Improve ROAS, Conversions and Lead Acquisition Via New Performance Channel
The United States Flag Store wanted to bolster performance ahead of their historically peak revenue months of June and July. With the goal of increasing return on advertising spend (ROAS) and conversion rates, the retailer was eager to test a new advertising platform. The United States Flag Store was already familiar with leveraging Google Ads as a performance channel and was curious to see if CTV could generate stronger lead acquisition. With MNTN’s help, the retailer developed and launched their first Connected TV campaign with confidence.
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