Since 1976, The Futon Shop has manufactured high-quality, U.S.-made organic mattresses and furniture. After a successful rebrand and building a strong social media presence, they were ready to inject that same new energy into their marketing strategy by reaching audiences on Connected TV (CTV). With a growing e-commerce business and 10 retail locations to support, they needed an advertising solution that could drive both online and in-store results — and found exactly that with MNTN Performance TV.
The Futon Shop Reaches New Audiences and Drives In-Store Traffic With MNTN
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92%
Return on Ad Spend
54%
Increase in Visit Rate
39%
Decrease in Cost per Acquisition
31%
Decrease in Cost per Visit
Objective
Drive Foot Traffic and Offline Attribution
- Evolve their marketing efforts: Leverage a new channel to connect with audiences on premium streaming networks, elevating the brand and helping them stand out in the competitive furniture industry.
- Drive foot traffic to stores: Reach high-intent customers within strategic radiuses of each retail location to increase in-store visits and sales.
- Deliver offline attribution: Gain visibility into how CTV ads influence in-store purchases — something that had been difficult to track with other advertising channels.
Solutions
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