Frustrated by traditional TV and OTT vendors lacking performance visibility, car dealership Sport Subaru South wanted a Performance TV (PTV) solution with high levels of control and transparency. They also needed to stand out in a crowded auto market where offers tend to look alike across dealerships. To get there, they used MNTN and gained access to an intuitive PTV platform that put precise targeting, flexible creative testing, and transparent reporting all in one place.
Sport Subaru South Accelerates Performance and Brand Growth With MNTN
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One of the things I love about MNTN is its ease of use. It's empowering to use a tool that allows us to target exactly who we want, spend what we want, and make adjustments on the fly as needed.
Jeremy Rowland
Marketing Director, Sport Auto Group, Sport Subaru South
104%
Increase in Verified Visits™
27%
Increase in Visit Rate
25%
Decrease in Cost per Visit
Objective
Evolve Strategy, Strengthen Brand, Leverage Data
Evolve from scattershot to strategic: Launch tactical PTV campaigns that reach high-intent shoppers on premium streaming networks, ensuring they connect with the right audiences at the right time.
Strengthen brand identity: Use video storytelling to showcase their unique dealership culture and foster a sense of community among Subaru enthusiasts.
Turn data-driven insights into impact: Leverage transparent, actionable data to optimize budget allocation and scale PTV efforts confidently.
Solutions
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