Chamber Media Strengthens Fitness Client’s Conversion Rate by 9.5x With MNTN Performance TV

Jaquish Biomedical is a research and development group that applies new findings in human physiology to physical medicine and rehabilitation device design. With the anniversary sale of Jaquish Biomedical’s revolutionary variable resistance home gym system — the X3 Bar — approaching, they looked to their agency, Chamber Media. As a direct-to-consumer growth and video specialist, Chamber Media was looking for an advertising solution that was as innovative and results-oriented as Jaquish Biomedical.

Taking a data-driven, strategic approach to advertising, Chamber Media wanted to activate Connected TV (CTV) to produce the best possible performance for the event. MNTN Performance TV was just what the agency needed to drive meaningful business for Jaquish Biomedical before, during, and after the sale.

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“

With X3 Bar and Jaquish Biomedical, we needed to take a data-driven and sales-focused approach to TV. MNTN was the exact platform we needed to hit revenue goals, drive direct conversions, and produce a massive halo effect across both search and social channels.

Taylor Neuffer
Vice President of Growth, Chamber Media

9.5x

Increase in Conversion Rate From Pre-Sale To Post-Sale

40%

Better Overall Cost Per Acquisition Than Goal

29%

Year-Over-Year Increase in Revenue

Objective

Produce Significant YoY Revenue Increase For X3 Bar Sale

A sale is often a key moment for driving any business. Still, the X3 Bar anniversary sale event was particularly significant — Jaquish Medical rarely runs sales, so Chamber Media wanted to produce strong results and blow the previous year’s results out of the water. To ensure the sale’s success, Chamber Media needed to expand Jaquish’s website audience. MNTN’s data-driven features helped Chamber Media capture fresh consumer segments before the sale and exceed the previous year’s performance by a significant margin.

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