Craig Swapp & Associates is a personal injury and accidents law firm with locations throughout the U.S. Focused on growing their share of voice, Marketing Director Jeremy Hendricks wanted a fresh way to efficiently drive traffic to their website to create more qualified leads, resulting in a higher number of closed cases. It wasn’t just about producing meaningful performance, though; he was also looking for an advertising solution that was as quick and nimble as the law firm itself. MNTN Performance TV’s flexible and easily scalable platform proved to be just what Hendricks needed to market to multiple locales and generate impressive results for Craig Swapp & Associates.
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Craig Swapp & Associates Wins Big on Connected TV With MNTN
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When it comes to MNTN, my expectations have been met and surpassed. I was expecting pretty good CPMs, I got great CPMs. I was expecting a solid reporting dashboard and good data flow, but it’s even better than I was anticipating. We’re super tech forward and we want to make sure that we are spending our money well, so MNTN’s attribution model has been crucial for us.
Jeremy Hendricks
Marketing Director, Craig Swapp & Associates
27%
increase in Verified Visits™ YoY ‘23 vs ‘24
16%
increase in overall visits Q4 ‘23 vs Q1 ‘24
11%
CPA lower than goal in Q1 2024
Objective
Drive Website Traffic and Qualified Leads to Beat the Competition
In a crowded and noisy industry, Craig Swapp & Associates wanted to stand out from the competition by ensuring that their website traffic and qualified leads grew consistently. To do this, Hendricks needed to know that he could rely on advertising data to drive decision making in terms of where, how often, and to whom the law firm’s ads were running.
“Our biggest focus is growth, and we need to ensure that we are beating our competitors’ share of voice,” Hendricks said. “I knew we could do this by advertising on CTV. I am a big believer in OTT and CTV because that’s how I consume television content.”
Using MNTN, Hendricks was able to accurately track CTV campaign performance in real-time while driving site traffic and high quality leads for the law firm.
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