Frustrated by traditional TV and OTT vendors lacking performance visibility, car dealership Sport Subaru South wanted a Connected TV (CTV) solution with high levels of control and transparency. They also needed to stand out in a crowded auto market where offers tend to look alike across dealerships. To get there, they used MNTN Performance TV and gained access to an intuitive CTV platform that put precise targeting, flexible creative testing, and transparent reporting all in one place.
Sport Subaru South Accelerates Performance and Brand Growth With MNTN
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104%
Increase in Verified Visits™
27%
Increase in Visit Rate
25%
Decrease in Cost per Visit
Objective
Evolve Strategy, Strengthen Brand, Leverage Data
Evolve from scattershot to strategic: Launch tactical CTV campaigns that reach high-intent shoppers on premium streaming networks, ensuring they connect with the right audiences at the right time.
Strengthen brand identity: Use video storytelling to showcase their unique dealership culture and foster a sense of community among Subaru enthusiasts.
Turn data-driven insights into impact: Leverage transparent, actionable data to optimize budget allocation and scale CTV efforts confidently.
Solutions
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