Fresh Patch, retailer of real grass dog potty pads, wanted to connect with their audience in a completely different way. Facing ad fatigue on social channels, they turned to Performance TV (PTV) to reach customers on the biggest screen in the house as they watched top-tier streaming networks like Peacock, Paramount+ and more. As a fast-growing brand competing with household names, they needed a solution that was both cost-effective and credible — and found both with MNTN.
Fresh Patch Boosts Credibility and Fetches Performance Wins With MNTN
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MNTN let us launch with minimal upfront cost, making this a low-risk opportunity for us. It's opened up a whole new avenue to reach our customers — when someone sees our ad on their television, it speaks to them differently. It’s elevated our brand’s credibility, and the results have exceeded our expectations.
Andrew Feld
Founder & President, Fresh Patch, Fresh Patch
161%
Increase in Return on Ad Spend
154%
Increase in Conversion Rate
55%
Decrease in Cost per Acquisition
Objective
Brand Recognition and High Intent Audiences on PTV
- Bolster brand credibility: Fresh Patch wanted to reach customers through premium TV networks to elevate brand perception and stand out in a competitive market.
- Engage with high-intent audiences: they needed precise targeting to reach high-intent audiences — especially in West Coast markets, where lower shipping costs boost profitability.
- Simplified TV advertising: as a lean team, they needed a flexible, self-serve solution that delivered strong performance without added complexity.
Solutions
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