Ceramic Pro San Diego, a leader in nanoceramic coatings for cars, boats, aircraft, and industrial surfaces, wanted to expand beyond paid social and search. The prestige of hit TV shows and the reach of traditional TV were appealing, but its limited measurability was a dealbreaker for their data-driven team. So, they turned to MNTN Performance TV to help launch their Connected TV efforts, combining premium inventory with detailed performance tracking.
Ceramic Pro San Diego Makes Connected TV Their Most Reliable Channel With MNTN
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392%
Increase in Return on Ad Spend Within First 60 Days
99%
Increase in Visit Rate
30%
Increase in Verified Visits™
Objective
Omnichannel Growth Through Targeted CTV
- Diversify omnichannel presence: Fill a gap in their marketing mix by adding CTV to reach customers at multiple touchpoints, while maintaining complete control over ad spend and real-time performance tracking.
- Reach high-intent, high-value audiences: Target consumers within specific income brackets who own premium vehicles like Porsches, Teslas, and BMWs.
- Validate CTV for dealer network expansion: Prove CTV’s effectiveness at the San Diego location, so they could confidently recommend the channel to Ceramic Pro’s 250+ dealers nationwide.
Solutions
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