Sports Team
A professional sports team layered a multi-week flight of premium live sports inventory on top of its always-on Performance TV campaigns during the 2026 World Cup, when live sports viewing was at its summer peak.
The flight reached new households at scale, and the full month after it ended was the account’s most efficient of the summer.
3.6x
Daily Ticket Conversions 30 Days After the Flight vs. 30 Days Before
64%
Lower Prospecting CPA After the Flight
2.5x
Retargeting Households Reached After the Flight vs. Before
266k+
Households Reached by the Live Sports Flight
98%
Completion Rate on the Live Sports Flight
Objective
A professional sports team had been running prospecting and retargeting on MNTN for several seasons, with ROAS as its measure of success, tracked from impression to ticket purchase. The always-on campaigns were efficient, but prospecting alone was not growing the audience fast enough to keep the retargeting pool full ahead of a September push for the team’s highest-demand home event.
The 2026 World Cup offered a window. For five weeks, sports fans of every kind were watching premiere events by the tens of millions, and many of those viewers in the team’s market were not yet in its ticketing funnel. The team wanted to reach them at scale, grow its retargeting pool, and hold a healthy ROAS across the full account while adding awareness spend on top of it.
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