Press & Announcements

For the latest press, news, and announcements regarding all things MNTN.

MNTN CEO Talks MNTN Matched and Evolution of TV Advertising

MNTN CEO Mark Douglas spoke with Bloomberg, live from Cannes Lions, to discuss how TV advertising’s evolution is being supercharged by an enhanced ability to...
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MNTN CEO Mark Douglas Discusses the Launch of New AI-Powered Audience Tech

The digital ad space is about to enter a new era. MNTN just launched a new platform that uses AI to match products with customers...
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MNTN Resurfaces The First-Ever TV Ad, From 1941, To Launch ‘MNTN Matched’ Platform

This is a snippet of an article featured on Ad Age. Ryan Reynolds has always been an honorary ad nerd, and for his latest MNTN...
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Watch MNTN’s Ryan Reynolds Explain Why Streaming TV Ads Are About To Get a Whole Lot Better

This is a snippet from an article featured on Fast Company. When MNTN (pronounced “Mountain”) acquired Ryan Reynolds’ creative ad shop Maximum Effort back in...
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MNTN Introduces MNTN Matched: AI-Powered Precision Audience Targeting, Bringing 6x More Visits and 2x More Revenue Generated by TV Advertising

LOS ANGELES–MNTN, the Hardest Working Software in Television and a trailblazer in Performance TV advertising, today announced the launch of MNTN Matched, a groundbreaking platform...
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Ryan Reynolds-Backed Firm MNTN Teams With David Lynch To Do a Super Bowl Commercial

A small business can’t usually afford a television commercial, much less a Super Bowl ad that costs $7 million for 30 seconds. But Ryan Reynolds...
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MNTN CEO on the Winners and Losers of the Super Bowl Ads

MNTN CEO Mark Douglas and CNBC’s Julia Boorstin joined CNBC’s ‘The Exchange’ to discuss common themes in Super Bowl 58 ads and what made certain...
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MNTN CEO Weighs In on New Sports Streaming Partnership

On Tuesday afternoon, the media world was shaken by a massive joint venture. ESPN, Warner Bros. Discovery and Fox announced that they would be teaming up...
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MNTN CEO Mark Douglas on Netflix-WWE Deal

Mark Douglas, MNTN CEO, joins ‘The Exchange’ to discuss Netflix’s deal with WWE, 2024 advertising trends, and more.
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