Frankie Karrer

Frankie Karrer

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Your Performance TV Guide to Mother’s Day Audiences 2026

Mother’s Day is a key moment for consumers looking to show appreciation for the moms and mother figures in their lives, and they’re willing to...
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Measure More, Guess Less: Enhanced Incrementality Reporting Is Live on Performance TV

Performance marketers know that proving value is only half the battle. Conversions matter, but context matters too. Are your results truly incremental? Do they come...

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Smarter Audiences, Stronger Results: MNTN Matched Just Got Even Better

If wasted impressions are wasted dollars, then traditional TV targeting is practically a money pit. And that’s something no marketer can afford, whether you’re a...

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MNTN CEO Mark Douglas Goes One-on-One With Jim Cramer

MNTN CEO Mark Douglas joins ‘Mad Money’ host Jim Cramer to talk MNTN’s first earnings report after going public, customer growth, competing in the TV...
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MNTN CEO Discusses the Future of Digital Advertising, Q2 Beat

MNTN (MNTN) reported better-than-expected second quarter growth after its May initial public offering (IPO), with double-digit gains in performance TV revenue and a 92% jump...
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Your Performance TV Guide to Holiday Creative 2025

‘Tis the season of peak competition — and peak opportunity. From October through December, marketers face a highly competitive landscape, but it’s also when audiences...
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Your Performance TV Guide to Holiday Audiences 2025

Q4 is one of the biggest buying moments of the year. As consumers shift from back-to-school shopping and into gift-giving mode, they’re actively researching products...
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CEO Mark Douglas on Bloomberg: MNTN is Democratizing TV Advertising

In a recent appearance on Bloomberg’s Open Interest, MNTN CEO Mark Douglas sat down to discuss what makes the platform unique — and why it’s...
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Attribution Paths: See the Full Story Behind Every Conversion

Performance marketers don’t just want results — they want to know what’s driving them. That’s why MNTN built the Attribution Paths Report — a new...

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