Frankie Karrer

Frankie Karrer

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Introducing MNTN Matched

Performance marketers know that great results come from reaching the right audience at the right time. Enter MNTN Matched, the first-of-its-kind audience-building system that connects...

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New From MNTN: Optimize Your TV Creative With AI Insights

Performance marketers know that great creative isn’t just a nice-to-have — it’s a performance multiplier. In fact, according to Nielsen, 47% of campaign success comes...

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Your Performance TV Guide to Back-to-School Creative 2025

The back-to-school season isn’t just about new notebooks and transitional style — it’s a marker of shifting consumer sentiment. After a stretch of economic ups-and-downs,...
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Your Performance TV Guide to Back-to-School Audiences 2025

Back-to-school season signals more than the end of summer — it kicks off a major moment for advertisers. As parents prep backpacks and students refresh...
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MNTN Goes Public at a $1.2 Billion Valuation

Connected TV advertising firm MNTN is making its market debut on the New York Stock Exchange. The company announced a $16-per-share IPO on May 21,...
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Your Performance TV Guide to Summer Audiences 2025

Summer may seem like it’s all sunshine and OOO replies, but make no mistake — it’s a season of big opportunities for brands that know...
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Your Performance TV Guide to Father’s Day Audiences 2025

Father’s Day is a major opportunity for shoppers who want to celebrate the dads and father figures in their lives — and they’re willing to...
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Your Performance TV Guide to Father’s Creative 2025

For Father’s Day, great Connected TV ad creative won’t just grab attention — it needs to connect with consumers on an emotional level in order...
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Your Performance TV Guide to Summer Creative 2025

This summer, great Connected TV ad creative isn’t just about bright colors and beach vibes — it’s about meeting consumers where they are with intentional...
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