HorsePower Brands, a home services franchising company focused on helping customers achieve their home improvement goals, manages nine distinct brands with multiple locations nationwide. They needed to scale awareness while consistently driving leads, and chose Connected TV (CTV) for its ability to deliver non-skippable ads and impactful video impressions. They turned to MNTN Performance TV to make it happen. With intuitive multi-account management and a detailed reporting suite, HorsePower Brands finally had the tools to run a coordinated national CTV strategy — and prove its impact across every franchise.
HorsePower Brands Fuels Franchise Growth With MNTN
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249%
QoQ Increase in Conversion Rate
Q2 2025 vs. Q3 2025, Mighty Dog Roofing
85%
MoM Decrease in Cost per Acquisition
9/1/25-9/30/25 vs. 10/1/25-10/31/25, Bumble Bee Blinds
22%
MoM Increase in Conversion Rate
5/1/25-5/31/25 vs. 6/1/25-6/30/25, Groovy Hues
Objective
Drive Awareness, Simplify TV Advertising, Stand Out
Drive awareness: Build brand recognition ahead of peak spring and summer demand so their businesses would be top of mind when homeowners needed service.
Simplify TV advertising: Enable their lean team to manage nine brands through a self-serve platform that removes the complexity of traditional TV buying.
Stand out from competitors: Establish a presence on premium networks like HBO Max, ESPN, NBC, and Fox to differentiate themselves in a crowded home improvement space.
Solutions
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