Jacob Trussell

To make the most of your marketing budget, you need a carefully crafted strategy based on your goals. But those goals will differ depending on...

Since launching nationally in July 2020, Peacock (NBCUniversal’s streaming platform) has built a substantial audience, thanks in large part to its expansive content library. In...

MNTN’s bidding system handles tens of millions of Connected TV auctions per minute. But speed is only half the story. The bidder also has to...

Streaming TV keeps expanding, and Roku has reached a major milestone: more than 100 million streaming households worldwide as of April 2026. That growth reflects...

TL;DR 5 Quick Takeaways Five takeaways marketers need to know about Connected TV. 1 Connected TV combines television reach with digital targeting precision. 2 Technical...

Remember when having a subscription to one streaming service felt like enough? In 2026, that feels almost nostalgic, especially when research shows 53% of U.S....

MNTN invented Performance TV™ years ago, and has led it ever since. Every layer of the system, from brand and audience comprehension through media planning,...

Open a streaming app today, and you’re not just choosing what to watch, but also how to pay for it. Either with a monthly subscription,...