Jacob Trussell

Jacob Trussell

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MNTN Brand Lift Measurement, Powered by Upwave

MNTN Performance TV has changed what marketers can expect from television advertising by allowing them to measure the direct impact of TV on conversions, site...

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The QuickFrame AI Prompting Handbook for Performance TV

Create Your Next TV Ad in Minutes Getting your brand on TV used to mean hiring an agency, booking a production crew, and spending a...

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Upwave and MNTN Expand Partnership to Scale Brand Outcomes on Connected TV

MNTN advertisers can now launch Upwave Brand Lift measurement directly in the platform and quickly understand how their CTV campaigns are impacting brand metrics SAN...
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MNTN Brings Advanced Data Attribution to CTV with First of its Kind HubSpot Integration

NEW YORK—(BUSINESS WIRE)— MNTN (NYSE: MNTN), the technology platform bringing performance marketing to Connected TV, today announced a new integration with HubSpot (NYSE:HUBS), the agentic customer platform for...
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Your Performance TV Data: In Sync with HubSpot

For performance marketers, success comes down to three things: knowing who your best customers are, reaching them where they’re actually paying attention, and proving your...

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‘Fastvertising’ Puts Real-Time Cultural Moments in Every Marketer’s Hands

The following contains snippets of an article featured on Adweek. Producing a TV ad has always been an expensive, time-consuming process, making it challenging to...
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Why Supply Quality Matters More in Streaming

Streaming is different. It’s lean-back, high-attention, and premium by nature, but only if the underlying supply actually delivers on that promise. Enter MNTN’s curated approach...

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The State of Healthcare Marketing in 2026

Healthcare marketers are facing a defining moment: budgets are under scrutiny, privacy regulations are reshaping data collection, and the pressure to prove ROI has never...
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