Attribution Paths: See the Full Story Behind Every Conversion
Frankie Karrer | 2 Min Read
Performance marketers don’t just want results — they want to know what’s driving them. That’s why MNTN built the Attribution Paths Report — a new way to see how your CTV advertising campaigns influence the customer journey across channels.
Say a viewer watches your ad, clicks a paid social post the next day, and makes a purchase on your website. Attribution Paths doesn’t just show you the end result — it reveals the entire conversion sequence with UTM-level clarity. From source and medium to campaign, you’ll see exactly how your TV ads work in tandem with your broader media mix to drive performance.
Here’s what you’ll uncover:
- MNTN Direct Visits: Track users who see your MNTN ad and visit your site directly or via organic search
- MNTN Indirect Visits: See how your commercial sparks action through other marketing channels
- Customer Journeys: Track the site traffic, conversions, and revenue from viewers who see your TV ad and click through other marketing channels — with breakdowns by UTM source, medium, and campaign
This kind of transparency used to be unheard of for TV. Now, it’s standard on MNTN. Attribution Paths help Connected TV show its true performance strengths — not just a branding tool — and gives you the insight to optimize spend, retarget smarter, and align messaging across the sales funnel.
Even better? It’s part of a larger ecosystem built for speed and simplicity. With self-serve access, real-time optimization, and a full suite of tools, MNTN makes it easy to get on the air — and start measuring impact — in hours, not weeks.