AVOD and Free Premium Video Streaming Added 17.5M Viewers in 2022

2 Min Read

Ad-supported video-on-demand services are seeing a surge in popularity among Americans. According to a new report from eMarketer, AVOD services added 11.9 million viewers in 2022, with free premium video streaming services tacking on another 5.6 million. The popularity of these services is indicative of a wider shift towards ad-supported streaming, with over 100 million viewers expected to utilize free premium video streaming services by the end of this year. 

The rise of ad-supported streaming is contributing to a migration from traditional TV to digital alternatives. As of 2022, less than half of US households subscribe to traditional pay TV, a figure that is predicted to continue declining steadily through 2027. This shift is reflected in the time spent on each medium, with digital video time set to surpass traditional TV time spent. And as audiences continue to shift their viewing habits, more screen time is spent on CTV in general. Last year, the average time spent per day among US adults reached 1 hour, 51 minutes. By 2024, CTV households will more than double traditional pay TV households, indicating the growing importance of digital media in the US entertainment landscape.

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