Connected TV

Hot Off the Press

Let's talk Connected TV - Here's our latest MNTN content snapshot.

Hot Off the Press

2 Min Read

If you’ve been keeping up with the latest headlines in advertising, you might have seen our name thrown around Wait, where did June and July go? This month, we’re seeing OOO’s abound as people log off for their summer vacations, and mercury rises. But, it’s not only the temperature that’s going up – Connected TV advertising is hotter than ever, with no signs of slowing down. We recently introduced our CRM audience feature to help brands leverage first-party audience targeting. In thought leadership news, the Olympics and YouTube have been the subject of much water-cooler worthy conversation. Recently, our CEO and Founder, Mark Douglas, joined Adweek’s NexTech conference for a conversation about the next era of digital advertising. Lastly, learn more about our Cross-Device Verified Visits attribution model in our latest video.

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MNTN’s New CRM Capabilities Bring Marketing Daydreams to Life

What kind of campaigns would your brand create?

Read the blog post here.

“We’re Bringing Creativity Back to the Forefront of Advertising.”

SMark Douglas chats with Adweek about CTV, Maximum Effort, and having a social media mindset.

Read the blog post here.

What is Cross-Device Verified Visits?

We break down the basics on how Cross-Device Verified Visits makes tracking your Performance TV campaigns impact accurate and easy.

Watch the video here.

YouTube, We Have a Problem.

Can YouTube TV compete with CTV’s biggest players for those coveted ad dollars?

Read the blog post here.

Why the Olympics Proves That Brands Need Connected TV Targeting

Unpredictable viewing habits highlight flaws in the linear TV model.

Read the blog post here.

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