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New year, new batch of content that MNTN is bringing to your inbox. While you were hopefully off enjoying the holidays, we have been working hard to bring you a few gifts to celebrate the beginning of 2022. First up, if you are looking to start off the new year with a bang, we have some recommendations for unique and unexpected audiences to target on Connected TV so you can capture every consumer who made a resolution for the new year. Speaking of making plans for 2022, both digital and CTV advertising went through a transformation in the last year, and we’ve taken the time to break down what that will mean for both channels in the future.

Also in the MNTN content lineup, social media platforms are still very popular among marketers, we’ve noticed that many brands are turning to Connected TV for greater brand safety and consumer trust. And finally, if you thought it was just viewers who were turning to ad-supported streaming more over the last year, think again. According to a new survey from Adweek, many of the top streaming platforms (such as Disney+, Apple+ and Amazon Prime) are among the top streaming advertisers by estimated national TV ad spend this year.

Keep an eye out in your inbox as we’ll be sending over new bundles of content for you to enjoy and consume every few weeks!

Who’s Your Audience? – New Year’s Resolution Edition

We’re challenging advertisers to explore resolutions for their brand in the new year, and switching up their audience targeting is one low-hanging fruit that can reap major results.

Read the blog post here.

The Next Evolution in Advertising: From Social to CTV

Consumers are spending more time and attention on CTV ads instead of social ones—and brands are shifting their ad dollars to accommodate.

Read the blog post here.

Digital Advertising’s Growth Spurt in 2022: Growing Pains or Gains?

 As marketers dive into 2022, the outlook for the ad industry is better than ever.

Read the blog post here.

Ad-Avoidance or Ad-Seeking?

Thought it was only viewers who are choosing ad-supported over ad-free? Ironically, so too are the ad-free networks.

Read the case study here.

Top CTV Trends to Look Out For in 2022

2021 was a great year for CTV, and even though people are returning to a pre-pandemic level of socializing in live settings, the TV habits they formed are still sticking around.

Read the blog post here.

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