Introducing MNTN Matched
Frankie Karrer | 2 Min Read
Performance marketers know that great results come from reaching the right audience at the right time. Enter MNTN Matched, the first-of-its-kind audience-building system that connects you with the consumers who will fall in love with your brand.
With MNTN Matched, you don’t just target broad audience segments — you match with high-value consumers who are most likely to engage with your brand and convert. Our CTV platform uses generative AI to analyze your website and recommend the best-performing keywords based on your products or services. From there, you can build custom audiences — just like you would in search or social — and let MNTN’s predictive AI do the heavy lifting.
The system scores consumers across 99% of U.S. households, using shopping behavior, major life events, and real-time intent signals to build an audience tailored to your brand. Your campaign is then automatically optimized across levels of intent — with your budget prioritized toward the prospects most likely to convert.
The results?
- Advertisers using MNTN Matched see on average 6x more site traffic, 2x more revenue, and 2x lower CPA than traditional TV audiences.
- Brands of all shapes and sizes are leveraging the targeting technology — names like the Tampa Bay Lightning, Jase Medical, and others — and driving enhanced performance.
And like the rest of MNTN Performance TV, it’s fully self-serve. You can sign up, explore the platform, and even review audience forecasts on your own terms.
MNTN Matched brings TV targeting into the age of performance marketing — making it easier than ever to plan smarter, spend better, and grow faster.