The Amazing Streaming Balancing Act
by Cat Hausler
6 Min Read
MNTN + Quora Digest
Answers to the top Connected TV questions found on Quora
2 Min Read
With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for a quick breakdown on what marketers need to know most. See what marketers are asking, and what the experts have to say.
Top Quora Q&As
Q. How effective are TV ads?
A. Television ads are considered one of the most effective ways to advertise to consumers, especially now with the rise of Connected TV. To break it down, here are a just a couple key reasons that TV ads are becoming more effective than ever.
Q. What is the difference between addressable and programmatic TV?
A. Television has come a long way in the last few years. Where this channel used to be limited to just traditional linear, new channels and processes have allowed advertisers to achieve more control. Two such new channels are Addressable TV and Programmatic TV.
Q. Are television advertisers moving to online?
A. In many ways, yes, television advertisers are using more digital channels to run their campaigns. This is especially true due to the rise of Connected TV, which allows advertisers to target consumers as they watch ad-supported TV content (FAST channels).
With the rise of CTV / OTT advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for a quick breakdown on what marketers need to know most. See what marketers are asking, and what the experts have to say.
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