Toto, We’re Not in Kansas Anymore: Why Advertisers are Taking the Road Less Traveled
by Melissa Yap
3 Min Read
MNTN + Quora Digest
Answers to the top Connected TV questions found on Quora
2 Min Read
With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for a quick breakdown on what marketers need to know most. See what marketers are asking, and what the experts have to say.
Top Quora Q&As
Q. How will Connected TV revolutionize the TV market in the future?
A. I would argue that CTV has already revolutionized the TV market, and will continue to do so well into the future. With advertisers, networks, and consumers alike all flocking to this channel, it comes as no surprise that there has been a lot of innovation.
Q. How effective are TV ads?
A. Television ads are considered one of the most effective ways to advertise to consumers, especially now with the rise of Connected TV. To break it down, here are a just a couple key reasons that TV ads are becoming more effective than ever.
Q. What is the difference between addressable and programmatic TV?
A. Television has come a long way in the last few years. Where this channel used to be limited to just traditional linear, new channels and processes have allowed advertisers to achieve more control. Two such new channels are Addressable and Programmatic TV.
Q. Are television advertisers moving to online?
A. In many ways, yes, television advertisers are using more digital channels to run their campaigns. This is especially true due to the rise of Connected TV, which allows advertisers to target consumers as they watch ad-supported TV content.
Q.How can companies measure the effectiveness of television advertising?
A. There are many channels emerging with which a company can run their TV marketing campaigns, and each one has a different way of tracking success. Ultimately, the measurement capablities availible depend on whether the company is running ads on CTV or linear.
With the rise of CTV / OTT advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for a quick breakdown on what marketers need to know most. See what marketers are asking, and what the experts have to say.
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