CTV Retargeting 101: Complete Guide for TV Advertisers
by Frankie Karrer
Min Read
MNTN + Quora Digest
Answers to the top Connected TV questions found on Quora
2 Min Read
With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for a quick breakdown on what marketers need to know most. See what marketers are asking, and what the experts have to say.
Top Quora Q&As
Q. What is the purpose of a television advertisement and how does a company benefit from it?
A. There’s a reason so many brands choose to advertise on TV—this channel is considered to be an effective way of getting your ads in front of the right audience. To break it down, here are a couple of reasons brands can benefit from advertising on TV.
Q. How complicated is Connected TV for brands, broadcasters, and developers?
A. Initially, Connected TV might appear extremely convoluted (if you’ve ever seen a list of CTV terms, you know there are certainly a lot of apps, platforms, and devices out there). But for brands in particular, this channel is no more complicated than any other medium.
Q. What’s the difference between a video view and a video impression?
A. Video views and video impressions are two of the ways that advertisers measure the success of their video advertising campaigns. But there is a big difference between them, so let’s take a look at each to compare.
Q. How do brand advertisers measure the effectiveness of video advertising?
A. In order to measure the effectiveness of a video campaign, brands first need to decide on their goals. Based on those goals, there are a number of KPIs (key performance indicators) that can be tracked to measure the success of their video campaigns.
Q. Internet Television: What’s the difference between IPTV and OTT?
A. In recent years, we have seen a rise in the number of channels and methods through which people can watch their preferred TV content. Two of those channels are of course OTT and IPTV, and there is a key difference between the two.
With the rise of CTV / OTT advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for a quick breakdown on what marketers need to know most. See what marketers are asking, and what the experts have to say.