Pay TV and Cable Lost 5.8M Subscribers in 2022
by Frankie Karrer
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Answers to the top Connected TV questions found on Quora
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With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for a quick breakdown on what marketers need to know most. See what marketers are asking, and what the experts have to say.
Q. Can one pinpoint a specific year or season when television viewing started to seriously “threaten” or overtake radio, at least with regard to entertainment broadcasts?
A. We can try! Let’s do a quick history lesson. Radio technology was developed in the early 1900’s, but it wasn’t until around the 1920’s that radios became a lot more affordable and widespread.
Q. Will cable television survive the explosive entry of so many streaming services to the TV marketplace?
A. I don’t know about you, but two years ago I was one of the many people to cut-the-cord on my cable subscription and became a streaming-only household. It looks like I’m not alone in that sentiment.
Q. Is video advertising effective?
A. Yes, video advertising is an effective form of advertising. In fact, some might argue that it is the most effective way to both capture viewers and convey information about a product or service!
Q. Why is Disney+ adding an ad-supported tier? Are they creating the first real challenger to Netflix?
A. Many streaming services have been adding ad-supported tiers to their lineups, and Disney just announced that they will also be adding an ad-supported tier to their Disney+ platform by the end of 2022.
Q. Are Nielsen television ratings outdated?
A. As more and more consumers migrate away from linear to streaming, it has become more difficult to track them through the traditional measurement tactics of Nielsen ratings.
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