Featured Blog Post
Advertising

What Is Connected TV? How CTV Advertising Works (2026)

by The MNTN Team

15 Min Read

TV isn’t what it used to be, and that’s unlocking massive opportunities for performance marketers. The U.S. market is expected to direct $38 billion to CTV advertising in 2026. That scale puts the television screen firmly in the performance mix,...

Most Recent Posts

Target Practice: Understanding B2B Audiences on Connected TV

Almost everyone is a TV fan, including B2B audiences. With the rise of streaming, not only are more people cutting the cord to start streaming,...

4 Min Read

Read More

How CTV Takes B2B Video From Lackluster to Blockbuster

Video is a key touchpoint for many businesses and B2B brands shouldn’t exclude themselves from the group. Connected TV has made it possible for B2B...

5 Min Read

Read More

5 Audience Segments Colleges and Universities Should Be Targeting

There are currently ~15.85M undergraduate college students enrolled in the U.S. Additionally, 40% of people who have never enrolled in higher education have considered enrollment...

4 Min Read

Read More

2022 in Review: Connected TV’s Glow-Up

2022 is a hard year to neatly wrap up for Connected TV. After years of explosive growth and record-high viewership, the platform matured and finally...

6 Min Read

Read More

To Panic or Not to Panic—A Look at Netflix’s Recent Miss With Advertisers

The path to Netflix’s ad-supported offering hasn’t exactly been a smooth one. For years, the service promised to remain advertisement-free. Then, in April 2022, after...

4 Min Read

Read More

2023 Will be CTV’s Biggest Year Yet. Here’s How to Prepare.

What a year that was, huh? It was like 2022 was designed to be the ideal year for Connected TV. Streaming services merged and doubled...

4 Min Read

Read More

7 Audience Segments Clothing and Apparel Brands Should Be Targeting

While the economy has been unpredictable over the last two-plus years, people are still purchasing clothes—consumers will reportedly buy over $541 billion worth of apparel...

4 Min Read

Read More

Like the Dean’s List, But Better: MNTN Product Innovation in 2022

This year was perhaps Connected TV’s (CTV’s) biggest year yet. Here are some of the major headlines making it in the advertising industry: Connected TV’s...

3 Min Read

Read More

Why Financial Service Firms Are Cashing in On CTV

Financial service marketers are accustomed to promoting services and products that cut costs, drive high returns, and maximize every dollar spent. Unfortunately, not all of...

4 Min Read

Read More

MNTN is the future of TV and direct-response advertising.

Learn how to better drive performance for your digital campaigns with this full-funnel solution.