Featured Blog Post
Tech
Seeing Is Believing: Inside MNTN's Executive Ads
by Web Team
8 Min Read
You are spending real money on Connected TV. Your ad is airing in living rooms across the country, against shows people actually watch on premium networks like Peacock, ESPN, and HBO Max. But unless you’re intentional about it, you may...How MNTN Measures Performance Without Clicks: A Deep Dive Into the Verified Visits Model
by The MNTN Team
11 Min Read
Unleashing Performance: How MNTN's Bidding System Delivers Superior Results
by The MNTN Team
8 Min Read
Most Recent Posts
5 Audience Segments Colleges and Universities Should Be Targeting
There are currently ~15.85M undergraduate college students enrolled in the U.S. Additionally, 40% of people who have never enrolled in higher education have considered enrollment...
4 Min Read
Read More2022 in Review: Connected TV’s Glow-Up
2022 is a hard year to neatly wrap up for Connected TV. After years of explosive growth and record-high viewership, the platform matured and finally...
6 Min Read
Read MoreTo Panic or Not to Panic—A Look at Netflix’s Recent Miss With Advertisers
The path to Netflix’s ad-supported offering hasn’t exactly been a smooth one. For years, the service promised to remain advertisement-free. Then, in April 2022, after...
4 Min Read
Read More2023 Will be CTV’s Biggest Year Yet. Here’s How to Prepare.
What a year that was, huh? It was like 2022 was designed to be the ideal year for Connected TV. Streaming services merged and doubled...
4 Min Read
Read More7 Audience Segments Clothing and Apparel Brands Should Be Targeting
While the economy has been unpredictable over the last two-plus years, people are still purchasing clothes—consumers will reportedly buy over $541 billion worth of apparel...
4 Min Read
Read MoreLike the Dean’s List, But Better: MNTN Product Innovation in 2022
This year was perhaps Connected TV’s (CTV’s) biggest year yet. Here are some of the major headlines making it in the advertising industry: Connected TV’s...
3 Min Read
Read MoreWhy Financial Service Firms Are Cashing in On CTV
Financial service marketers are accustomed to promoting services and products that cut costs, drive high returns, and maximize every dollar spent. Unfortunately, not all of...
4 Min Read
Read More76% of Agencies Will Increase CTV Ad Spend in 2023
We are only two weeks away from the new year, making this the perfect time for agencies to nail down their future campaign strategies. And...
2 Min Read
Read MoreConnected TV Advertising Offers a Resolution You Can Keep
The days are ticking down to the new year and resolutions are being outlined. When it comes to a business-minded solution, adding Connected TV to...
5 Min Read
Read More