Featured Blog Post
Advertising
What Is Connected TV? How CTV Advertising Works (2026)
by The MNTN Team
15 Min Read
TV isn’t what it used to be, and that’s unlocking massive opportunities for performance marketers. With CTV ad spend projected to hit $38 billion in the U.S. by 2026, Connected TV (CTV) is transforming the biggest screen in the house...Most Recent Posts
DMP vs DSP: Differences & Similarities Explained
Data management platforms (DMPs) and demand-side platforms (DSPs) both play critical roles in online advertising. That, in turn, makes understanding the subtle differences between a...
7 Min Read
Read MoreLinear TV vs OTT Streaming: Differences & Similarities Explained
For the better part of the past century, the only way to watch televised content was via linear television. And though it’s been around for...
7 Min Read
Read MoreOTT Measurement: 8 Metrics & Benchmarks to Track Success
An over-the-top (OTT) advertising strategy allows marketers to deliver dynamic television ads to their target audience via streaming platforms. OTT offers a number of advantages...
7 Min Read
Read MoreThe Latest Ad Trends That Marketers In the Know Need to Know
According to science*, these are the three fastest observed phenomena in the world: As marketers, we’re expected to not just be in the know on...
6 Min Read
Read MoreFirst-Touch Attribution Model: What Is It & How Does It Work?
Modern marketing campaigns don’t rely on guesswork or hunches. They use models to determine which activities and content have the greatest impact on the consumer...
6 Min Read
Read MoreCustomer Data Platform (CDP): What Is It & How Does It Work?
Customer data platforms (CDPs) are a game-changer when it comes to how businesses collect, manage, and use customer data. In this crash course on CDP...
7 Min Read
Read MoreCDP vs DMP: Differences & Similarities Explained
You need a wealth of information about your target audience to market to and engage with them effectively. However, simply gathering lots of consumer data...
7 Min Read
Read MoreHow to Promote Your Shopify Store: 10 Winning Strategies
Building an agile, user-friendly Shopify store is a great first step toward growing your business. You just need to learn how to promote Shopify stores...
7 Min Read
Read More10 Best Shopify Apps to Grow Your Ecommerce Store (2025)
You’ve created a Shopify store and made meaningful progress toward your revenue and sales goals. Nice work! But in order to keep the momentum going,...
5 Min Read
Read More