Speak to a CTV Expert

Connected TV

Q3 CTV Ad Spend Grew 39% YOY

Your destination for the latest CTV stats, trends, and insights.

Q3 CTV Ad Spend Grew 39% YOY

2 Min Read

As more and more consumers make the switch to Connected TV, advertisers have been eagerly following them to this channel with their ad dollars. A new report from Standard Media Index found that the total Connected TV advertising spend in Q3 of this year was almost 40% higher than the same period last year.

Specific industry categories saw more growth than others. SMI reports that travel brands were the biggest spenders—upping their CTV ad spend by a whopping 159% over the same time last year. Auto brands and restaurants also reported higher levels of spending on CTV, with rises of 96% and 90%, respectively. And while some industries were still slow to increase their investments in CTV (apparel and accessories brands increased their spend the least, with only a 0.5% rise overall), SMI ultimately found that every category saw at least some increase in CTV ad spend.

Connected TV in the News

Smart TVs: The Entertainment Centerpiece of the Home
Fierce Video

The streaming video device market continues to evolve – amid growing consolidation around a handful of devices and platforms.

Pick Your Mix: How to Determine Your Optimal Creative Mix on Connected TV
MNTN Research
We explore the different types of creative approaches that brands can take in their Connected TV campaigns and highlight which combinations work best for driving performance. 

Midterm Elections Show CTV Is Key Part of Campaign Strategies
Beet.TV
The shift in viewing from traditional linear television to video on demand has led political campaigns to change their strategies, as seen in this month’s midterm elections.

Get the Latest Connected TV News, Right to Your Inbox

Why not receive our CTV advertising report, right to your inbox? Just enter your email below and you’ll never be out of the CTV / OTT advertising loop again.