Featured Blog Post
Advertising
What Is Connected TV? How CTV Advertising Works (2026)
by The MNTN Team
15 Min Read
TV isn’t what it used to be, and that’s unlocking massive opportunities for performance marketers. With CTV ad spend projected to hit $38 billion in the U.S. by 2026, Connected TV (CTV) is transforming the biggest screen in the house...Most Recent Posts
Why CTV is the MVP for Brands This Football Season
As we discussed last week, viewership for tentpole events like “The Big Game” is dropping steadily–but that hasn’t stopped ad spend cost from skyrocketing. The...
5 Min Read
Read MoreUS Residents Spend 80 Minutes Per Day Watching Streaming
It’s common knowledge at this point that Connected TV devices have been growing in popularity among consumers. According to research from eMarketer, around two-thirds of...
3 Min Read
Read More2022 Opportunities, New CTV Ad Formats, & More | Weekly Marketing News
Plenty of need-to-know news breaks each week that marketers should have on their radar. That’s why we’ve created this roundup so you can see it...
Read More Advertisers Plan to Increase Their CTV Ad Spend in 2022
More and more consumers are turning to Connected TV this year to consume video content. According to research from Parks Associates, nearly 70% of US...
3 Min Read
Read MoreAdvertising on CTV: How to Cut the Hype From Reality
At this point it sounds like a broken record: Connected TV is booming. More people are streaming TV than ever before (213.7 million a month),...
4 Min Read
Read MoreWhy Advertisers Are Cutting the Big Game and Drafting CTV Instead
There aren’t many events as big as the “Big Game.” Around 100 million people watch the biggest sporting event in the U.S. alone, making it...
5 Min Read
Read MoreHistorically, TV advertising has been an upper funnel tactic, a way to create awareness for a brand or product. As TV viewing has shifted with...
4 Min Read
Read MoreWho’s Your Audience? – Fitness and Wellbeing Edition
If there’s anything the past two years has taught us, it’s to put our wellbeing first. However, it goes well beyond self-care and fitness challenges....
3 Min Read
Read MoreWill 2022 be the Year Local Advertisers Invest in CTV?
By now, it’s clear that the transition of ad budgets from traditional linear television to Connected TV isn’t slowing down. In 2021 alone, 60% of...
3 Min Read
Read More