Connected TV

Political Programmatic CTV Spend Share Grew 60% Between 2020 and 2022

Your destination for the latest CTV stats, trends, and insights.

Political Programmatic CTV Spend Share Grew 60% Between 2020 and 2022

2 Min Read

According to a study by Basis Technologies, Connected TV advertising may become the preferred platform for political spending in the 2024 presidential race. The study found that programmatic ad impressions and spend on Connected TV devices increased by over 60% from 2020 to 2022. Video overall was the most popular format for digital advertising, making up a 68% share. Connected TV was a key driver for video’s popularity, with CTV programmatic advertising spend growing from 19% of total budgets in 2020 to 30% in 2022.

The study also revealed that CTV had a significant impact on shifting media spend by device, especially for direct buying methods. CTV ads made up almost half of direct spending for 2022 political marketers, contributing to the decline in social advertising share over the past elections. Overall, the study highlights the increased role Connected TV will play in successful political campaigns, and the need for a combination of speed, engagement, and measurability to win future races.

Connected TV in the News

CTV Presents Growth Opportunity for Retail Media Networks
Fierce Video

More retail media networks are looking to Connected TV as an avenue to attract larger advertising budgets and boost their long-term success.

The Big Screen Reigns Supreme: Why Advertisers Should Prioritize CTV Over Mobile
MNTN Research
Connected TV and mobile can be strong channels for any video ad campaign. But how do the two channels stack up when it comes to performance?

It’s The End Of The TV Rating As We Know It
MediaPost
In recent years, as more and more viewers began watching TV in non-traditional ways, Nielsen has had to effectively redefine and recalibrate the way it defines the television universe.

Get the Latest Connected TV News, Right to Your Inbox

Why not receive our CTV advertising report, right to your inbox? Just enter your email below and you’ll never be out of the CTV / OTT advertising loop again.