Connected TV

Streaming Ad Spend Will Surpass Linear by 2025

Your destination for the latest CTV stats, trends, and insights.

Streaming Ad Spend Will Surpass Linear by 2025

2 Min Read

As more and more consumers make the switch from linear to streaming, it looks like advertisers will follow suit. According to a report from TVREV, “FASTs Are the New Cable Part 2: Advertising,” we can expect ad spend on streaming to surpass that of linear TV by 2025—and by 2027, streaming will account for 68% of ad spend on television ($69 billion out of the total $101 billion expected TV ad spend). 

Consumer concerns over the uncertain state of the economy are also increasingly driving them to seek out content on free ad-supported streaming TV (FAST), and it looks like these platforms in particular will begin to see more ad dollars over the next few years. By 2025, FASTs are expected to surpass cable, broadcast or SVOD services when it comes to ad spend. By the end of the source’s forecast period in 2027, FASTs will reach a whopping $42.6 billion, or 42% of total TV ad spend, as compared to SVOD’s expected 26% of ad spend, cable’s 19%, and broadcast’s 13%.

Connected TV in the News

U.S. Homes Show Steady Use of Both Smart TVs and Streaming Players

Amid the growth of smart TVs with integrated streaming operating systems, TV homes continue to use those TV sets as well as separate set-top-box players — like Roku and Amazon units — to access and discover content.

How Co-Viewing Streaming Could Boost Valentine’s Day for Brands
MNTN Research
A changing dynamic in the modern relationship—the importance of co-viewing streaming television—could be the key to preventing broken hearts for customers and brands alike on Valentine’s Day. 

Why the Golden Globes May Look to Streaming as a Life Raft for Next Year
The Hollywood Reporter
An industry embrace of ad tiers and streamers looking to get into live TV could provide the embattled awards show new hope beyond dismal linear ratings.

Get the Latest Connected TV News, Right to Your Inbox

Why not receive our CTV advertising report, right to your inbox? Just enter your email below and you’ll never be out of the CTV / OTT advertising loop again.