Global Streaming Revenues Will Increase by 14% in 2023
by Frankie Karrer
3 Min Read
Your destination for the latest CTV stats, trends, and insights.
2 Min Read
As more and more consumers make the switch from linear to streaming, it looks like advertisers will follow suit. According to a report from TVREV, “FASTs Are the New Cable Part 2: Advertising,” we can expect ad spend on streaming to surpass that of linear TV by 2025—and by 2027, streaming will account for 68% of ad spend on television ($69 billion out of the total $101 billion expected TV ad spend).
Consumer concerns over the uncertain state of the economy are also increasingly driving them to seek out content on free ad-supported streaming TV (FAST), and it looks like these platforms in particular will begin to see more ad dollars over the next few years. By 2025, FASTs are expected to surpass cable, broadcast or SVOD services when it comes to ad spend. By the end of the source’s forecast period in 2027, FASTs will reach a whopping $42.6 billion, or 42% of total TV ad spend, as compared to SVOD’s expected 26% of ad spend, cable’s 19%, and broadcast’s 13%.
U.S. Homes Show Steady Use of Both Smart TVs and Streaming Players
Amid the growth of smart TVs with integrated streaming operating systems, TV homes continue to use those TV sets as well as separate set-top-box players — like Roku and Amazon units — to access and discover content.
How Co-Viewing Streaming Could Boost Valentine’s Day for Brands
A changing dynamic in the modern relationship—the importance of co-viewing streaming television—could be the key to preventing broken hearts for customers and brands alike on Valentine’s Day.
Why the Golden Globes May Look to Streaming as a Life Raft for Next Year
The Hollywood Reporter
An industry embrace of ad tiers and streamers looking to get into live TV could provide the embattled awards show new hope beyond dismal linear ratings.
Subscribe to the report Apple, Amazon, NBC and more use to get their CTV news.