Streaming Revenue Will Overtake Pay TV in Q3 of 2024

2 Min Read

If the last few years have taught us anything when it comes to Connected TV, it’s that there’s no stopping its rise. Streaming now reaches a whopping 83% of households, as compared to cable’s 64%. And it looks like this year we will see yet another power shift. A new report from Ampere Analysis has revealed that streaming is expected to take the crown from traditional pay TV in terms of revenue — and possibly as soon as fall of 2024. So what’s fueling this newest shift in power? 

That would be ad-supported streaming.The last few years has seen the introduction of more wallet-friendly “with ads” subscription options, giving consumers more choice in the pricing of their subscriptions and providing streaming services with a serious boost in cash flow. Ampere estimates ad-supported subscriptions will pull in over $9 billion in the U.S. this year — especially considering Amazon Prime Video is now joining the fray. Ultimately, with ad-supported models fueling growth and innovation, it seems like the streaming revolution shows no signs of slowing down.

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