TV Viewership Statistics & Trends to Watch for in 2024
by Cat Hausler
5 Min Read
Your destination for the latest CTV stats, trends, and insights.
2 Min Read
As we approach the end of the year, the advertising industry is making predictions on what the Connected TV ad landscape will look like in 2023 (and beyond). In a new report, eMarketer reveals that they have raised their estimates on expected Connected TV advertising spend, and now US CTV ad spend is expected to exceed $26 billion in 2023—a $3 billion increase over their forecast in April. The report attributes these changes to a rise in the number of streaming services that have added ad-supported tiers and content, and the unexpected ad growth of mid-tier streaming services.
While linear TV will still account for more ad dollars than CTV in the next couple of years, this rising ad channel is catching up. eMarketer now expects Connected TV to reach 50% the size of linear ad spending by the end of 2024. This is a dramatic increase over the first year eMarketer began to track CTV ad spend—2019—when the source estimated CTV ad spend was about one-tenth of linear TV’s total. Ultimately, this will come as no surprise to anyone who has been following CTV over the last few years—with its ability to combine the power of television with the precision of digital, this channel is uniquely positioned within the advertising industry at large.
October TV Viewing Up 2.8% Vs. A Year Ago
Overall October TV usage—from all legacy and digital platforms—is now 2.8% higher versus a year ago, and streaming is the major reason for the increase.
Consumers and Ad-Supported Streaming: Looking Forward to 2023
With more and more (maybe even soon all) streaming services including an ad-based model, have consumer feelings on watching ads changed? And how does the current state of the economy factor into their opinions?
Streaming’s Biggest Challenge: A Narrowing Window for Viewer Engagement
Co-viewing is as old as TV itself, and new research says that 80% of CTV is watched by two or more viewers in a household at the same time.
Subscribe to the report Apple, Amazon, NBC and more use to get their CTV news.