What Is Tubi TV? Pricing & How It Works

Connected TV

In the rapidly evolving landscape of Connected TV (CTV) advertising, platforms like Tubi TV have emerged as key players, offering marketers access to a massive, engaged audience through free, ad-supported streaming. Tubi TV now captures 2.2% of total TV viewing time in the U.S., underscoring its growing influence in a market where viewers increasingly favor cost-free alternatives to traditional pay-TV. 

Whether you’re a consumer exploring free TV options or a marketer trying to drive business outcomes, this guide explains everything you need to know about Tubi.

What Is Tubi TV?

Tubi is an ad-supported video-on-demand (AVOD) streaming service that provides free access to a vast library of movies, TV shows, and live channels. Launched in 2014, Tubi has grown into one of the largest free ad-supported TV (FAST) platforms, focusing on delivering premium content without subscription fees while enabling advertisers to reach diverse demographics through targeted ads.

Who Owns Tubi TV?

Tubi TV is owned by Fox Corporation, which acquired the ad-supported streaming service in 2020 for $440 million as part of its push into digital entertainment. This ownership has helped Tubi grow rapidly in the CTV space, reaching profitability in 2025 with 100 million monthly active users and attracting marketers seeking performance-driven ad inventory.

How Does Tubi Work?

At its core, Tubi operates as a user-friendly streaming platform where viewers can instantly access on-demand content or tune into live channels after a simple sign-up process, all powered by a recommendation engine that personalizes suggestions based on viewing habits. 

Streaming ads are seamlessly integrated, appearing in short pods every 12-15 minutes to minimize disruption, allowing for an average ad load of just 4-6 minutes per hour, which research shows enhances viewer retention compared to higher-ad traditional linear TV. 

Is Tubi TV Free?

How much does Tubi cost? Tubi is entirely free for viewers, with no subscription fees or hidden costs, as its revenue model relies solely on advertising to sustain operations and content acquisitions. This ad-supported structure allows users to stream unlimited content without financial barriers, making it accessible to a broad audience, including cord-cutters and younger demographics.

Types of Content Available

Tubi boasts an expansive and diverse content library exceeding 200,000 movies and TV episodes, plus nearly 250 FAST channels, catering to a wide range of viewer preferences.

• Movies: Tubi boasts a massive library of over 40,000 films spanning genres like action, horror, comedy, sci-fi, and drama.
• TV Shows: From reality series and documentaries to classic episodes and ongoing programs, Tubi’s TV offerings provide diverse episodic content.
• Live TV Channels: Tubi offers more than 250 free live channels covering news, sports, weather, business, and entertainment. 
• Original Content: Tubi produces its own films and series, including thrillers, horrors, rom-coms, and adult animations.
• Kids & Family Programming: A selection of family-friendly animations, adventures, and educational shows ensures safe, appealing content for younger audiences.
• International Content: Featuring Korean dramas, films, K-pop, and other global programming, Tubi caters to multicultural viewers.

How to Sign Up for Tubi

Getting started with Tubi is straightforward and quick, requiring minimal information to access its full library and features.

• Visit the Tubi Website or Download the App: Head to tubi.tv or download the app from your device’s store to begin the process, where a clean interface guides you through initial setup without any payment prompts.
• Create an Account: Provide an email address and password, or sign up via Google, Facebook, or Apple for faster access, which allows Tubi to personalize recommendations and track viewing history for a more tailored experience.
• Verify Your Account: Confirm your email through a simple verification link if needed, completing the registration in under a minute and granting immediate access to streaming without further barriers.
• Start Streaming: Once logged in, browse categories or search for content to watch instantly on your preferred device, with options to create watchlists and resume playback across sessions for enhanced user convenience.

How Does Tubi Advertising Work?

Tubi’s advertising ecosystem is built on a viewer-friendly model with low ad density, featuring pods of 3-5 ads every 12-15 minutes to maintain engagement while delivering value to brands through targeted placements. In other words, about 4-6 minutes of ads per hour. 

For marketers, this translates to CPM-based pricing that varies by audience segments and formats like pre-rolls, mid-rolls, and sponsored content, enabling precise targeting (akin to digital platforms) but within a premium CTV environment.

With over 10 billion total viewing hours in Q3 2025 alone, and a reported 27% improvement in year-over-year ad revenue growth, it’s clear the business model is working for Tubi.

What Devices Support Tubi?

Tubi is compatible with a wide array of OTT devices, ensuring accessibility for viewers across ecosystems and allowing marketers to reach audiences on their preferred screens for broader campaign impact.

• Smart TVs: Integrated directly into models from Samsung, Vizio, Sony, LG, and Hisense, Tubi enables easy access via built-in apps, delivering a big-screen experience that boosts immersion and ad effectiveness in home viewing settings.
• Streaming Devices: Supported on Roku, Amazon Fire TV, Google Chromecast, and Apple TV, these plug-and-play options make Tubi available on any TV.
• Mobile Devices: Available on iOS and Android smartphones and tablets, Tubi allows on-the-go viewing.
• Gaming Consoles: Compatible with PlayStation 4/5 and Xbox One/Series X, Tubi turns gaming setups into entertainment hubs.
• Web Browsers: Accessible via any modern browser on computers, this option provides flexibility for desktop users.

Why You Need Performance TV

Want to reach audiences streaming on Tubi and other top platforms? MNTN’s CTV platform gives you direct access to premium CTV inventory, including Tubi, ensuring your ads appear in front of highly engaged viewers. With AI-powered targeting, automated optimization, and real-time attribution, your campaigns drive measurable results where it matters most.

Here’s how MNTN Performance TV helps marketers advertise on Tubi and beyond:

• Premium CTV Inventory – Run ads on Tubi and other leading streaming networks with guaranteed, brand-safe placements.
• MNTN Matched – AI-driven targeting ensures your OTT ads reach high-intent viewers most likely to take action.
• Verified Visits™ Attribution – Tracks site visits and conversions tied directly to ad exposure, proving campaign effectiveness.
• Automated Optimization – AI continuously refines campaigns in real time, maximizing efficiency and eliminating wasted spend.
• Reporting Suite – Access real-time insights into performance, audience engagement, and ROI to optimize your strategy.

Reach Tubi viewers with performance-driven TV advertising—sign up today to get started with MNTN’s self-serve software.

Tubi: Final Thoughts

As CTV continues to reshape the advertising industry, Tubi TV stands out with its free model and massive scale, offering marketers a cost-effective way to drive results amid rising consumer preference for ad-supported streaming. With trends showing 65% growth in viewing time and ad revenue surges, platforms like Tubi underscore the shift toward data-driven, accessible entertainment that aligns with modern marketing strategies.