Biz2Credit, an online financing platform for small businesses, was looking to empower business owners and had the perfect place to start: MNTN Performance TV. With Performance TV, they were able to not only reach new potential customers through prospecting and stay top of mind with retargeting, but also use their CRM to reach this key audience on the TV screen.
Biz2Credit Put Their CRM to Work in a Full-Funnel TV Strategy with MNTN
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For Biz2Credit MNTN has been the answer on how to make sure that CRM users get video messaging in a premium CTV environment.
Yuri Krym
Director of Performance Marketing, Biz2Credit
70%
Lower Cost Per Acquisition Than Target
Objective
Target the Full-Funnel to Increase Financing Applications
Biz2Credit wanted to increase the number of financing applications on their website and were looking for a new performance channel to drive results. While B2B marketers can often feel they don’t have access to the same number of channels that their B2C counterparts do, Biz2Credit unlocked an effective new performance channel when they turned to MNTN Performance TV. Their goal was to use this new channel to capture audience attention and drive them down the full-funnel via the TV screen to help drive conversions.
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