For the first time, the commercial real estate agency was able to run on CTV and accurately target their various audiences. They used the Performance TV triple threat: prospecting, retargeting, and CRM, leveraging all available channels. With access to Oracle Data Cloud, they could precisely target their ideal audience, from general B2B audiences to as narrow as job title or company. They then were able to target their own customer data and drive brokers to their site through the use of CRM. And lastly, they were able to retarget those leads who hadn’t converted with CTV retargeting.
With Performance TV, not only were they able to utilize these three strategies, but also optimize them in real time. MNTN’s automated media buying optimized the commercial real estate agency’s campaigns thousands of times per day, driving new users and converting those users into leads. They tracked the effectiveness of CTV advertising thanks to MNTN’s Cross Device Verified Visits, meaning they were able to isolate the impact CTV had on their overall business and avoid taking credit for any metrics it shouldn’t. This made it easy to compare it to their other performance channels.
MNTN’s simple campaign setup, audience building, and clear cut performance measurement made CTV as easy and accessible as search and social for this B2B advertiser. Plus, they were able to capitalize on the premium nature of TV with Living Room Quality, ensuring that their ads were only seen on brand safe content on the largest screen in the house.