This commercial real estate agency was looking to diversify their marketing channels and drive performance on a new medium. With MNTN Performance TV, they were able to activate on a previously unavailable screen to drive more qualified leads, all at a lower cost-per-acquisition than targeted.
Commercial Real Estate Agency’s New Lease on Advertising Increases Time Spent on Site
↓
20%
Under CPA Target
25.5%
Visit Rate
3.55
Pages per Session
1.4X
Average Session Duration
Objective
Drive new user sign ups and increase engagement
Their main goal was to drive user sign ups on the platform, as well as increase the quality of those leads. While growing the number of users is essential for this CRE marketplace, actions on site are also important, including listing properties, submitting bids, etc. They were looking to diversify their marketing channels to acquire new customers by transforming Connected TV into a new performance channel.
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