With MNTN’s comprehensive reporting suite and integration with Google Analytics, Hendricks was able to accurately measure the effectiveness of all of the Craig Swapp & Associates’ Performance TV campaigns — and their results didn’t disappoint.
Since launching their first MNTN campaigns, multiple key performance metrics have improved. Overall visits to the firm’s website increased by 32% when comparing Q4 2023 to Q1 2024. On top of this, their Q1 2024 cost per acquisition (CPA) was 21% better than goal. Looking at year-over year (YoY) performance, their Verified Visits™ grew by 54%.
“When it comes to advertising, we always want to make sure that we’re not missing out on any opportunity and that we’re spending what we should,” Hendricks explained. “MNTN’s integration with GA4 is helpful on this front — it allows us to understand what traffic is actually coming from MNTN and how it’s performing in comparison to our other advertising channels. MNTN is working for us — the best measurable I have is the lift it’s driving to our website. And it’s making me want to put more money into the channel.”
But it’s not just overall campaign performance that Hendricks is happy with — he has come to rely on MNTN to help him understand what kinds of ad creative are most effective in general.
“MNTN has really helped us determine the longevity of our ad creative. And it’s given us clear points around what works and what doesn’t work. It’s helped us make decisions about our creative this year based on how the creative from last year performed.”
As Craig Swapp & Associates grows their business nationwide, MNTN will continue to be a cornerstone of their advertising strategy.