In order to keep business moving during the pandemic, this DTC (direct-to-consumer) Lingerie Brand doubled down on lower-funnel initiatives. While the strategy worked initially, returns soon diminished. This prompted a search for an advertising solution that would attract new customers while maintaining profitable ROAS (return on advertising spend). Alternatives, that included linear television and YouTube, had fallen short of expectations. With MNTN, on the other hand, the retailer successfully turned Connected TV (CTV) into the strong performance channel they were looking for.
DTC Lingerie Brand Drives Profitable Growth With Performance TV
↓
2.3X
ROAS
$6.73
Cost Per Site Visit
Objective
Increase New Customer Traffic to Website While Driving Profitable Return on Advertising Spend (ROAS)
The lingerie brand was eager to test CTV to drive new users to their website while also achieving their ROAS goals. They needed an ad solution that would generate—and track—performance across their KPIs. Additionally, the lingerie brand wanted a platform that would allow them to be precise with audience building and targeting. MNTN Performance TV proved the right fit for the retailer’s needs.
Solutions
Related Case Studies
MNTN is the future of TV and direct-response advertising.
Learn how to better drive performance for your digital campaigns with this full-funnel solution.
Sign Up Now