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eCommerce Gift Card Retailer Drives 7X ROAS with MNTN Performance TV
This eCommerce retailer wanted to institute an awareness campaign for their Q4 product launch. They leveraged MNTN Performance TV to ensure their ads found consumers when and where they were watching.
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Objective
Drive Site Traffic & Conversions
Looking to reach in-market users and drive conversions, this leading eCommerce brand turned to MNTN with the goal of driving prospective customers to their site. MNTN Performance TV was the ideal solution thanks to its ability to pinpoint users with advanced targeting tactics and record performance with precise reporting capabilities.
Solutions
MNTN Performance TV
MNTN started by leveraging contextual targeting with 3rd party audience segments comprised of users that were in-market for a specific product. Other considerations such as geolocation, popular networks, and devices with strong visit rates were also incorporated into the campaign’s targeting methodology, and optimized for maximum effectiveness. All previous site visitors from the past 12 months were then excluded to ensure the campaign would only reach a new audience. The campaign was then served across MNTN’s premium network for CTV and OTT publishers.
The campaign then took advantage of Performance TV’s proprietary Audience Extension, which served display ads to users who had seen the Connected TV ad. This ensured the brand’s message was kept top-of-mind, consistent, and compelling across multiple channels and devices.
The Results
The Gift That Keeps Giving
The eCommerce gift card retailer saw stellar performance with MNTN Performance TV, generating over a 7X ROAS. The campaign reached over 3.5MM viewers, generating 200,000 site visits and 700,000 total page views. That translates to a 1.08% visit rate, and a 98% video completion rate.
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