Gozney manufactures premium outdoor pizza ovens that bring professional-grade performance to home cooks. With high average order value (AOV) premium products that typically have a long path to conversion, Gozney sought to reach untapped audiences by expanding their advertising efforts beyond paid social and search. They needed a sophisticated advertising solution that would allow them to capitalize on peak seasonal opportunities and efficiently engage high-intent customers year-round.
Connected TV (CTV) emerged as the perfect addition to Gozney’s marketing mix, offering access to valuable audiences not found on other digital platforms. MNTN Performance TV, specifically, provided flexibility, comprehensive reporting, and precision audience targeting capabilities. This was exactly what Gozney needed to elevate their CTV advertising efforts and grow business, particularly during the critical summer season when outdoor cooking enthusiasm reaches its height.