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Hooray Heroes Tells a Tale of Strong Performance and Growth with MNTN
Hooray Heroes creates personalized books for kids, adults and pets—in a few simple steps, customers can create illustrated stories featuring their loved ones (we’re not crying, you’re crying). Serving the entire U.S., they were challenged with advertising to a variety of markets and potential customers. For years, Hooray Heroes had primarily leveraged social media to do this, but when one of their frequently used social platforms started to diminish in return, they began searching for an alternative solution. With one of their most profitable holidays—Father’s Day—just around the corner, Hooray Heroes needed a powerful advertising channel that would replace some of their waning social media efforts. Because of its similar capabilities to other digital channels and its proven ability to drive performance, Connected TV (CTV) was an obvious choice. To ensure top CTV campaign results, Hooray Heroes turned to MNTN Performance TV.
“We love that MNTN gives us the flexibility we are used to from social media platforms—it is fast, scalable, and flexible. We use MNTN mostly in combination with other popular media, such as TikTok, and have seen that it drives great results.”
Mic Melanšek
Chief Marketing and Creative Officer, Co-founder, Hooray Heroes
0%
Combined Conversion Rate,
a 5% increase from the raw conversion rate
$0
Retargeting Cost Per Acquisition,
hitting goal
Objective
Drive New Business, Lower Cost Per Acquisition, and Leverage Seasonality To Produce Growth
Hooray Heroes wanted to drive new business while lowering their cost per acquisition (CPA). They were looking for an advertising solution that would not only reach unique audiences, but one that was easily scalable. MNTN Performance TV provided them the flexibility and precision of other digital channels, which helped to drive powerful performance results during their busiest times of year.
Solutions
Retargeting, Prospecting, Ad Builder
Gearing up for one of their most profitable seasons, Hooray Heroes used Performance TV to launch two CTV campaigns with differing goals.
Six weeks before Father’s Day, they launched their first Performance TV retargeting campaign. They utilized MNTN’s easy-to-use segmentation tool to build audiences from first-party data and engage consumers who had previously interacted with their brand.
From there, Hooray Heroes set their sights on attracting and driving new business through a robust prospecting campaign. Performance TV’s integration with Oracle Data Cloud and other trusted data providers provided them with multiple useful audience segments to target including: Father’s Day Shoppers, Men’s Apparel Shoppers, Recreation Shoppers and Moms Who Shop.
Due to the seasonality of their business, Hooray Heroes needed to switch out their ad creative often. Performance TV’s easy-to-use ad builder let Hooray Heroes change creative whenever necessary—enabling them to efficiently align seasonal messaging with various target audiences.
The Results
Strong Conversion Rate and Low Cost Per Acquisition
Hooray Heroes’ partnership with MNTN efficiently produced meaningful performance results. Their first Performance TV campaigns drove significant growth for key metrics before, during, and after a primary holiday for business—Father’s Day. The combined retargeting and prospecting efforts drove a strong conversion rate of 10%, beating their raw conversion rate by 5%. And, Hooray Heroes was able to reach their goal of a retargeting CPA of $15.
Based on the initial campaign success they experienced, Hooray Heroes continued to use MNTN to drive performance on CTV. They even started their 2023 Mother’s Day advertising efforts sooner than originally planned and are very happy with its performance.
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MNTN is the future of TV and direct-response advertising.
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