Hooray Heroes creates personalized books for kids, adults and pets—in a few simple steps, customers can create illustrated stories featuring their loved ones (we’re not crying, you’re crying). Serving the entire U.S., they were challenged with advertising to a variety of markets and potential customers. For years, Hooray Heroes had primarily leveraged social media to do this, but when one of their frequently used social platforms started to diminish in return, they began searching for an alternative solution. With one of their most profitable holidays—Father’s Day—just around the corner, Hooray Heroes needed a powerful advertising channel that would replace some of their waning social media efforts. Because of its similar capabilities to other digital channels and its proven ability to drive performance, Connected TV (CTV) was an obvious choice. To ensure top CTV campaign results, Hooray Heroes turned to MNTN Performance TV.