Hooray Heroes creates personalized books for kids, adults and pets—in a few simple steps, customers can create illustrated stories featuring their loved ones (we’re not crying, you’re crying). Serving the entire U.S., they were challenged with advertising to a variety of markets and potential customers. For years, Hooray Heroes had primarily leveraged social media to do this, but when one of their frequently used social platforms started to diminish in return, they began searching for an alternative solution. With one of their most profitable holidays—Father’s Day—just around the corner, Hooray Heroes needed a powerful advertising channel that would replace some of their waning social media efforts. Because of its similar capabilities to other digital channels and its proven ability to drive performance, Connected TV (CTV) was an obvious choice. To ensure top CTV campaign results, Hooray Heroes turned to MNTN Performance TV.
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Hooray Heroes Tells a Tale of Strong Performance and Growth with MNTN
We love that MNTN gives us the flexibility we are used to from social media platforms—it is fast, scalable, and flexible. We use MNTN mostly in combination with other popular media, such as TikTok, and have seen that it drives great results.”
Mic Melanšek
Chief Marketing and Creative Officer, Co-founder, Hooray Heroes
0%
Combined Conversion Rate,
a 5% increase from the raw conversion rate
$0
Retargeting Cost Per Acquisition,
hitting goal
Objective
Drive New Business, Lower Cost Per Acquisition, and Leverage Seasonality To Produce Growth
Hooray Heroes wanted to drive new business while lowering their cost per acquisition (CPA). They were looking for an advertising solution that would not only reach unique audiences, but one that was easily scalable. MNTN Performance TV provided them the flexibility and precision of other digital channels, which helped to drive powerful performance results during their busiest times of year.
Solutions
Retargeting, Prospecting, Ad Builder
Gearing up for one of their most profitable seasons, Hooray Heroes used Performance TV to launch two CTV campaigns with differing goals.
Six weeks before Father’s Day, they launched their first Performance TV retargeting campaign. They utilized MNTN’s easy-to-use segmentation tool to build audiences from first-party data and engage consumers who had previously interacted with their brand.
From there, Hooray Heroes set their sights on attracting and driving new business through a robust prospecting campaign. Performance TV’s integration with Oracle Data Cloud and other trusted data providers provided them with multiple useful audience segments to target including: Father’s Day Shoppers, Men’s Apparel Shoppers, Recreation Shoppers and Moms Who Shop.
Due to the seasonality of their business, Hooray Heroes needed to switch out their ad creative often. Performance TV’s easy-to-use ad builder let Hooray Heroes change creative whenever necessary—enabling them to efficiently align seasonal messaging with various target audiences.
The Results
Strong Conversion Rate and Low Cost Per Acquisition
Hooray Heroes’ partnership with MNTN efficiently produced meaningful performance results. Their first Performance TV campaigns drove significant growth for key metrics before, during, and after a primary holiday for business—Father’s Day. The combined retargeting and prospecting efforts drove a strong conversion rate of 10%, beating their raw conversion rate by 5%. And, Hooray Heroes was able to reach their goal of a retargeting CPA of $15.
Based on the initial campaign success they experienced, Hooray Heroes continued to use MNTN to drive performance on CTV. They even started their 2023 Mother’s Day advertising efforts sooner than originally planned and are very happy with its performance.
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MNTN
It’s rare when you see an ad tech brand feature itself in a case study. Is that because it can come off a little self-aggrandizing? Maybe. But this story perfectly illustrates why Performance TV is an effective piece of B2B marketers’ media strategy (and also, it’s just too good not to share). So, we’re going to do it anyway. This leading Connected TV ad tech firm (that’s us) was looking to reach a B2B audience and drive qualified users to our site. We leveraged two of the most effective means of capturing prospects’ attention available to advertisers today: Performance TV, and the star power of our Chief Creative Officer, Ryan Reynolds. Turns out, one is far more effective than the other.
On-Demand Fitness Platform
This leading gym and fitness brand developed CTV ad creative with user-generated content sourced from their social channels, then launched their Performance TV prospecting campaign to generate impressive new site traffic at an efficient cost per visit.
Dagne Dover
As a company that prides itself on “making bags for humans getting the most out of life,” Dagne Dover needed campaign performance that would get the most out of their budget. They turned to Performance TV retargeting to drive direct-response conversions and revenue.
Lighting New York
MNTN Performance TV retargeting allowed them to elevate their campaign performance beyond what display-only retargeting could offer by serving viewers high-quality video ads on Connected TV, and also reaching those same viewers across web and mobile with dynamic MNTN Muli-Touch ads—all from a single campaign.
Bicycle Retailer
This leading premium pre-owned bike retailer expanded their digital advertising repertoire with MNTN Performance TV to drive measurable performance.
Online Eyeware Retailer
This leading online retailer of fine and fashionable eyewear, drove consistent, strong traffic to their website to help fuel their lower funnel campaigns. The brand leveraged Connected TV in collaboration with MNTN Performance TV and Magnite to get the job done.
Education
This accredited online university delivers high-quality, outcomes-oriented higher education to close the gap between opportunity and affordability, and is designed around the needs of students to give them the flexibility and freedom to study at their own pace. The institution had garnered a steady stream of traffic to their website and wanted to find a new way to drive more traffic, and ultimately more enrollments into their university programs.
TV Sports Network
This leading sports network is the go-to destination for games, score, stats, news and more for all of Florida’s most beloved teams. Looking to increase viewership for their NBA lineup, they turned to Performance TV to get more hoops fans to tune in.
Wine & Spirits
The holidays can be a hectic time, which is why this leading wine & spirits retailer wanted to raise awareness around their pick-up and delivery options during the busy festive season. They turned to Performance TV to reach the right audience, spread their message, and drive shoppers through the marketing funnel.
Home Supplies
Looking to expand on their existing lower-funnel efforts, this leader in home supply added Performance TV Retargeting to their media mix. Leveraging all the targeting and measurement capabilities of display retargeting, combined with an HD ad format served on television, Performance TV delivered better results vs. display retargeting.
Restaurant
This brick and mortar restaurant has a cult following for their Chicago-style hot dogs. Looking to harness the power of direct response marketing and the reach of TV advertising, they turned to Performance TV to help them achieve measurable results.
Ecommerce Retailer
This leading retailer builds innovative and award-winning performance products for all types of outdoor and work environments. They turned to MNTN Performance TV to drive measurable revenue both online and at key locations.
Auto Parts Retailer
This leading automotive aftermarket parts provider serves both professionals and do-it-yourselfers, and was looking for a new way to raise brand awareness and motivate customers to visit in-store or online. They turned to MNTN Performance TV to reach viewers in a place they hadn’t previously – on Connected TV.
Luxury Hotel & Resort
This leading hotel & resort provides unmatched luxury with an authentic leisure experience. They turned to MNTN Performance TV to raise awareness of their new resort and educate their audience on what their island paradise had to offer.
Subscription Box Service
On a mission to revolutionize the entertainment industry by challenging conventional storytelling, this subscription service gives people the chance to solve a murder mystery using high-quality, hand crafted clues that are shipped right to their front door. They turned to Performance TV to help them drive conversions and increase revenue by reaching new users.
Gift Card Retailer
This eCommerce retailer wanted to institute an awareness campaign for their Q4 product launch. They leveraged MNTN Performance TV to ensure their ads found consumers when and where they were watching.
Subscription Software
This subscription based SAAS leader was struggling to efficiently introduce their new brand and pricing model to a mass audience. They leveraged MNTN Performance TV to ensure their ads found consumers when and where they were watching.
Travel Booking
This travel booking site wanted to efficiently reach key demographics with highly-targeted TV creative. They decided to leverage MNTN Performance TV to ensure their ads found consumers when and where they were watching.
Mattress Retailer
This leading mattress retailer wanted to tell a compelling story while capturing site traffic and conversions. They decided to leverage MNTN Performance TV, ensuring their ads found consumers when and where they were watching.
Tulalip Resort Casino
This Seattle-based resort and casino offers guests gaming, luxury accommodations, entertainment, fine dining, and more. They came to MNTN with the goal of expanding their reach and driving awareness among a key audience, and enjoyed immense success as they saw measurable increases in site traffic driven by Connected TV.
Subscription Meal Service
This leader in home food delivery provides certified organic meals to customers every week. Looking to expand their audience and reach new potential customers with existing video content, they turned to MNTN and Performance TV.
MNTN is the future of TV and direct-response advertising.
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