Hooray Heroes creates personalized books for kids, adults and pets—in a few simple steps, customers can create illustrated stories featuring their loved ones (we’re not crying, you’re crying). Serving the entire U.S., they were challenged with advertising to a variety of markets and potential customers. For years, Hooray Heroes had primarily leveraged social media to do this, but when one of their frequently used social platforms started to diminish in return, they began searching for an alternative solution. With one of their most profitable holidays—Father’s Day—just around the corner, Hooray Heroes needed a powerful advertising channel that would replace some of their waning social media efforts. Because of its similar capabilities to other digital channels and its proven ability to drive performance, Connected TV (CTV) was an obvious choice. To ensure top CTV campaign results, Hooray Heroes turned to MNTN Performance TV.
Hooray Heroes Tells a Tale of Strong Performance and Growth with MNTN
We love that MNTN gives us the flexibility we are used to from social media platforms—it is fast, scalable, and flexible. We use MNTN mostly in combination with other popular media, such as TikTok, and have seen that it drives great results.
Mic Melanšek
Chief Marketing and Creative Officer, Co-founder, Hooray Heroes
0%
Combined Conversion Rate,
a 5% increase from the raw conversion rate
$0
Retargeting Cost Per Acquisition,
hitting goal
Objective
Drive New Business, Lower Cost Per Acquisition, and Leverage Seasonality To Produce Growth
Hooray Heroes wanted to drive new business while lowering their cost per acquisition (CPA). They were looking for an advertising solution that would not only reach unique audiences, but one that was easily scalable. MNTN Performance TV provided them the flexibility and precision of other digital channels, which helped to drive powerful performance results during their busiest times of year.
Solutions
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