MNTN

How a Performance TV B2B Campaign Shattered Ryan Reynolds’ Confidence While Driving Over 23% of Total Site Traffic

It’s rare when you see an ad tech brand feature itself in a case study. Is that because it can come off a little self-aggrandizing? Maybe. But this story perfectly illustrates why Performance TV is an effective piece of B2B marketers’ media strategy (and also, it’s just too good not to share). So, we’re going to do it anyway.  

This leading Connected TV ad tech firm (that’s us) was looking to reach a B2B audience and drive qualified users to our site. We leveraged two of the most effective means of capturing prospects’ attention available to advertisers today: Performance TV, and the star power of our Chief Creative Officer, Ryan Reynolds. Turns out, one is far more effective than the other. 

Wow, these results are crushing for an actor to hear. You literally just broke my soul into a thousand tiny pieces…the brands who have paid me so much money over the years have totally wasted their cash.

Ryan Reynolds
Chief Creative Officer, MNTN


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Launch a B2B Campaign to Drive Qualified Site Traffic

As a B2B brand ourselves, we were all too familiar with the limitations B2B marketers encounter while trying to effectively engage their audience. That’s a major reason why Performance TV is designed the way it is; it allows you to target the exact viewers you want to reach in a number of ways, then deliver highly engaging, non-skippable ads on the biggest screen in the house. 

We decided to use Performance TV to cut through the clutter of the usual B2B marketing mix and grab viewers’ attentionall while generating strong site traffic and awareness (more on that later).


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