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Industry-Leading Travel Site Books 3X Higher ROAS vs. Retargeting with MNTN Performance TV
This travel booking site wanted to efficiently reach key demographics with highly-targeted TV creative. They decided to leverage MNTN Performance TV to ensure their ads found consumers when and where they were watching.
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Higher vs. Display-Only Retargeting
ROAS
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CPA
0
Reach
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Unique Site Visitors
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Completion Rate
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Site Visit Rate
Objective
Drive Site Traffic & Conversions
Looking to reach users who had shown interest in travel, this leading travel brand turned to MNTN with the goal of driving users to their own site. MNTN Performance TV was the ideal solution thanks to its ability to pinpoint users with advanced targeting capabilities, as well as its precise reporting to help measure success.
Solutions
MNTN Performance TV
The campaign kicked off by targeting users who had purchased a flight or hotel with their Visa card within the same time period the previous year. Other considerations such as geolocation, popular networks, and devices with strong visit rates were also incorporated into the campaign’s targeting methodology, and optimized for maximum effectiveness. All previous site visitors from the past 12 months were then excluded to ensure the campaign would only reach a new audience. The campaign was then served across major, high-quality network CTV apps such as CNBC, Fox Sports, CNN, MSNBC, and TLC.
The campaign then took advantage of MNTN Multi-Touch, which served static ads to users who had seen the Connected TV ad. This ensured the brand’s message was kept top-of-mind, consistent, and compelling across multiple channels and devices.
The Results
First-Class Performance
The travel site saw enormous return on their investment with MNTN Performance TV, generating a 3X higher ROAS when compared to their display retargeting efforts, with only a $0.51 CPA. The campaign reached over 420,000 viewers, generating over 51,000 site visits and nearly 1MM page views. This translates to a 5.28% visit rate, and a 97% completion rate.
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