Junk King is a Bay Area based eco-friendly junk removal company who services the majority of the U.S. and parts of Canada via 100+ franchise stores across North America. They needed an advertising solution that would enable them to geo-target potential customers and produce high quality leads. The junk removal company had a strong display advertising strategy in place, but wanted a way to disseminate their message on a larger scale. MNTN Performance TV enabled Junk King and all its franchise stores to use a unified platform to run their first national advertising campaign on a new channel—Connected TV (CTV).
Junk King Cleans Up With MNTN Performance TV
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I spoke with over 40 suppliers in the CTV space trying to find a vendor that made sense and could meet our specific needs, but there weren't really many experts. MNTN, on the other hand, is made up of experts. The platform is so refreshing—it makes sense and it’s easy to educate my franchisees on how the campaigns are performing.
Crissy Russo
Senior Vice President, Marketing, Junk King
$5.52
Blended Cost Per Site Visit,
Outperforming Goal by 4%
Objective
Support Franchise Locations and Drive High Quality Leads
Junk King was faced with the challenge of generating new business for both the brand as a whole and for each of their franchise locations. To achieve this, they wanted to run a large-scale national advertising campaign that would produce superior leads, while maintaining budget efficiency. Junk King recognized the prestige and reach of traditional television advertising but hadn’t run ads on the channel before due to its lack of detailed reporting, unreliable audience targeting and hefty price tag. As an alternative to linear television advertising, Junk King set its sights on Connected TV. With MNTN, the junk removal company launched geo-targeted CTV campaigns that supported the overall brand and the franchises to reach a common goal of driving meaningful performance.
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