Large Retailer Geo-Targets Valuable In-Market Audiences Across the US with MNTN Performance TV

This leading retailer builds innovative and award-winning performance products for all types of outdoor and work environments. They turned to MNTN Performance TV to drive measurable revenue both online and at key locations.

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ROAS

Cost Per Visit

Visit Rate

Objective

Increase Conversions & Drive Revenue

With the goal of improving sales for their line of seasonal products during a critical time of year, this leading retailer needed to get the most out of their limited branding budget. They decided to look for a new ad channel that they could spend branding dollars on to drive measurable revenue, and boost sales both online and in-store for specific brick and mortar locations.

Solutions

Performance TV

The industry leader turned to MNTN Performance TV to not only reach a national audience, but help them reach in-market viewers across specific DMAs. Thanks to its targeting capabilities, Performance TV enabled them to geo-target viewers in cities and regions where they had stores. These DMAs were all served unique, store-specific creative to help drive traffic. By building their audiences using the fully integrated Oracle Data Cloud, they were able to precision target users who qualified as in-market, ensuring the ads would reach people who would likely convert. They also launched a national campaign with a gifting message to encourage viewers to buy online, allowing them to reach shoppers who couldn’t visit a brick and mortar location.

As all the Connected TV advertising campaigns progressed, Performance TV began auto optimizing thousands of times a day, driving ad spend to where it would be best spent. The results were tracked and reported on with full cross-device mapping thanks to Verified Visits, which tracks any user visits to the advertiser’s site in a window of time defined by them — giving them total control over their attribution.

The Results

Strong DMA Performance

MNTN Performance TV drove strong results for the leading retailer nationally as well as across each DMA. The campaigns were able to drive significant impact at the local level and delivered an impressive ROAS of roughly 3X across multiple mid-market sized cities. Site visits were also strong, with targeted cities and areas delivering a 2%+ visit rate and a lift in conversions and revenue.

The online-only campaign also delivered strong performance, with over a 13X ROAS and 4%+ site visit rate. MNTN Performance TV proved to be a complete success for this leading retailer, and enabled them to transform their ad dollars into spend that delivered a measurable addition to their bottom line.

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