Leading email and SMS marketing platform Klaviyo was looking for a way to increase site traffic, with the ultimate goal of parlaying the increase in qualified visitors into more demos. They turned to MNTN Performance TV to help them reach the right audience, and motivate those viewers to visit and convert.
Klaviyo Drives 11.6% Conversion Rate With MNTN Performance TV
↓
4.45%
Visit Rate
11.60%
Conversion Rate
98%
Lower MoM Cost per Lead
56%
Lower MoM Cost per Visit
Objective
Drive Qualified Site Traffic & Increase Demos
Their objective was twofold; increase the volume of qualified site traffic, then continue to nurture that audience in order to prompt a demo request for their marketing services.
Klaviyo operates in the B2B space, so television isn’t the first ad channel you would expect them to run. But CTV advertising offered a unique opportunity that they were eager to test, and with Performance TV’s precision audience targeting, analytics, and campaign objectives, they were able to apply a digital marketing approach to television to tap into valuable B2B audiences.
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