Mattress Retailer Rests Easy on 16X ROAS With MNTN Performance TV

Mattresses have a long product life cycle, which can make display advertising challenging. Looking to find a way to overcome this obstacle, this leading mattress retailer turned to MNTN for the solution. MNTN Performance TV was ideal due to its ability to pinpoint users with advanced targeting capabilities, convey a compelling message, and deliver precise reporting to help measure success.

MNTN started by leveraging contextual targeting with product specific, in-market 3rd party audience data. To ensure the campaign would only reach a new audience, all previous site visitors from the past 12 months were excluded from the targeting pool. The campaign was then served across major, high-quality network CTV apps such as Oprah, Oxygen, Fox Sports, and AMC.

The campaign then took advantage of Performance TV’s proprietary Audience Extension, which served display ads to users who had seen the Connected TV ad. This ensured the brand’s message was kept top-of-mind, consistent, and compelling across multiple channels and devices.

The mattress retailer saw impressive results with MNTN Performance TV, generating a 16X ROAS and a $54.17 CPA. The campaign reached 149,000 viewers, generating over 4,600 site visits and over 17,700 page views. This translates to a 0.61% site visit rate, and a 98% completion rate.