Mountain Mike’s Pizza Serves Up Some Hot ROAS With MNTN Performance TV

When the pandemic hit in 2020 many brands had to toss their plans for the year to focus on channels that could drive performance in the new environment. Luckily, Mountain Mike’s was already working with MNTN Performance TV to drive online orders and build a durable takeout business in the longer term.

Mountain Mike’s was already familiar with more traditional, awareness-driven channels like linear TV, but they knew that taking a data-driven approach to their marketing strategy would be the key to success amid the pandemic’s uncertainty. MNTN’s performance solutions were perfect for informing stronger business decisions. With automated optimizations improving their campaigns thousands of times a day, they could drive performance across the campaigns of their many locations, then apply what they learned from their CTV campaigns to the rest of their marketing channels.

A strong return on ad spend (ROAS) was Mountain Mike’s top priority. They needed to run individual campaigns in each of their franchise locations’ markets, and to be able to easily swap creative in and out to promote the limited-time offers on their marketing calendar. They also wanted to see the direct results of their ad spend in each campaign so they could build trust and confidence with their franchisees allowing them to make the biggest impact for their restaurants. MNTN allowed Mountain Mike’s to do just that — and retain brand safety along the way — by reaching audiences exclusively on top-tier streaming networks and apps, on the most influential screens in the household.